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With the Internet and e-commerce becoming ever more important to business success, the connection a company makes to the Web and the way it’s maintained and managed can become a major success factor – or a major liability.

Making the decision to establish a Web presence isn’t even an issue for most businesses these days. Companies are expected to be accessible via the Web. In fact, for many companies a Web presence isn’t just nice, it’s mission-critical, and the decision is more likely to be whether to implement a Web site in-house or outsource it to a total Web solutions provider.

Success in the Web arena – whether for information, marketing or more complicated e-commerce applications – requires an implementation strategy that does more than just ensure a Web presence. It also has to ensure that the site will be up to date, open for business, and responsive to customers and business partners 24 hours a day, seven days a week.

Determining how to approach development and ongoing operation of a business Web site presents challenges – and the choices you make can directly impact your bottom line. The more you know about the issues involved in in-house implementations and outsourced approaches, the better prepared you’ll be to make the right decision for your business.

For further information, contact Lisa for a free discussion of your web marketing needs.

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